Week 7/2018
Spot of the Week
Nothing Beats A Londoner
At the end of an exhausting day, a lazy Londoner is complaining to a friend on the phone about why he now has to go to their place instead of his … and no way would be even think of getting on a cycle. This acts as curtain-raiser to a three-minute ad in which we see London kids – plus the odd sporting celeb or two – running, jumping, boxing, rowing, kicking, and cycling their way around the city – all outdoing each other in terms of sporting achievements. Pay-off concluding this ad for Nike: Nothing Beats A Londoner.
- Nike
- Wieden + Kennedy, London
- Tony Davidson, Mark Shanley, Paddy Treacy, John Shanley, Iain Tait
- Tom Bender, Tom Corcoran
- Megaforce
- Riff Raff, London
