The Unedited Truth
This spot garnered a Graphite Pencil at this year's D&AD Awards.How to stand out with an ad for a domestic abuse charity? Well, Women's Aid came up with a film that consists of scenes from an abusive household,
WITH the most violent moments edited out.
A super points out: “To watch this unedited you must be over 18.” In the next frame, as we glimpse the young boy also living in this household, it says: “…or one of over 160,000 children living with domestic violence.”