The Book Of Dreams
It’s the first week of November and the fight for the best Christmas ads has just begun. The first one to open the festive season is this commercial for catalogue retailer Argos using the 80s classic hit, "Don't You Forget About Me" by Simple Minds. We see a father noticing his daughter’s dream present circled in the catalogue, and as he touches the page it magically appears. We are taken to an increasingly elaborate fantasy scene where he plays the tiny drum set, only to be joined by his daughter. And as everyone’s dreams are coming true in this spot, they end up playing in front of a cheering crowd.