After you, our readers, had the chance to vote in our Student of the Year contest this summer, we picked a small jury of creatives to to check out the ten works that received the most votes and decide on a winner for this year's Student of the Year contest.
The jury this year consisted in part of last year's Students of the Year: Davide Cocchiara, Boris Schreurs and Stefanie Berkmann. Besides them, we also invited Ju Paracencio, Executive Creative Director at Publicis Spain and, as in many years before, Marc Hasan Bieri, Senior Copywriter at Berlin-based agency Antoni, where he works on Mercedes. The vote was decisive – they all voted unanimously for the Purell ad you can see below.
So, congratulations are in order for Raquel Segal, Igor Pontes, Tiago Daltro, and Gabriel Moraes, of Miami Ad School, Rio de Janeiro. And, of course, for their instructors as well, Luis Paulo Gatti and Pedro Rosas (who happens to be a former Lürzer's Archive Student of the Year himself.)
And here some information about this year's winners:
IGOR PONTES
Igor Pontes is a 25-years-old creative copywriter currently working at Heads, in Rio de Janeiro. Previously, he worked at Camisa 10 and Fullpack. Currently studying copywriting at Miami Ad School Rio.
On his five years’ career, he has won almost 50 awards in all major creative festivals, like D&AD, The One Show, Clio Awards, ADC Awards, New York Festivals, Lürzers Archive (twice), Applied Arts, Communication Arts, CCSP, and many others. Both professional and student categories.
He was also ranked as the 10º most awarded student at The One Show this year, 5º most awards student copywriter, 5º most awarded student at the ADC Awards and the 1º most awarded in Brazil.
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TIAGO DALTRO
Tiago Daltro is creative intern at F/Nazca Saatchi & Saatchi, in São Paulo besides other agencies as: Camisa 10, Fullpack and DDB Sydney
As a student, he got more than 25 awards, including D&AD, The One Show, Clio Awards, ADC Awards, New York Festivals, London International Awards, and more.
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GABRIEL MORAES
Gabriel Moraes is a creative copywriter graduated in advertising and is currently studying copywriting at Miami Ad School Brazil, in Rio de Janeiro.
He started his career back in 2017 and is now working as a freelancer. During this time, he worked at Quintal, Agência 3 and as a creative intern at CP+B Sao Paulo.
As a student, he has won awards in major creative festivals around the world, including Clio Awards, The One Show, New York Festivals, Communication Arts, FIAP, El Ojo, Mobius and more.
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RAQUEL SEGAL
Raquel Segal is an art director, designer, illustrator, and writer, who has published a book in 2018 and has another ongoing next year. She has graduated in advertising and is currently studying art direction at Miami Ad School Brazil.
Her career officially started in 2016. Since then, she has worked at places like Heads, Artplan, and Sides. Nowadays, she is at NBS, in Rio de Janeiro.
Some of her awards as a student includes Clio Awards, ADC Awards, New York Festivals, Communication Arts, FIAP, Graphis and, of course, Lürzer's Archive.
Raquel Segal
Tiago Daltro
Igor Pontes
Gabriel Moraes