THE 2016 LÜRZER’S ARCHIVE STUDENT OF THE YEAR WINNER: Jessica Mantovani
For the 11th time we're awarding the Lürzer's Archive Student of the Year Award and as always we asked our readers to vote for the nominees – all those ads that were featured between Vol. 4-15 and 3-16 in the Students Contest section of our bi-monthly magazine. This time around we received some 3,000 votes. The 10 ads that got the highest score we than showed than to a select group of young(ish) creatives and asked for their opinion.
The 2016 little jury consisted of: Irina Siraeva, graduate of the New York School of Visual Arts and winner of last year's Student of the Year Award, Renata Maia, Creative Director, Young & Rubicam, New York, André Toledo Salvador, Senior Copywriter at LOLA MullenLowe, Madrid, Jurgen Egger Ochsenius, a copywriter at Grey, Düsseldorf, and winner of the Student of the Year Award in 2012, and last but not least, Marc Hasan Bieri, a Miami Ad School Berlin alumni, who is now a copywriter at the Thjnk agency.
All of the jurors agreed that the overall quality of the 10 contenders for the award was much higher than in previous years, which I was delighted to hear - even though it makes picking a winner more difficult.
So to make things simpler, I asked all of them to name what to them were the three best ads from those ten. The ad that got the most mentions was the winner and it turned out to be yet another work by a student from Miami Ad School/ESPM, Sao Paulo. It was created (art direction as well as copy) by Jessica Mantovani (her instructor at Miami Ad School was Toni Rodrigues) and it's an ad for Bic pencils. Below, you can see it once again in all its glory as well as some quotes by the jurors.
While writing this, Jessica doesn't yet know that she's won the award but I'll be in contact with her shortly and you can expect more information about our 2016 Lürzer's Archive Student of the Year next week. Watch this space.