AAMI
Leo Australia, Sydney
[03.25.115]
More Info
The AAMI Driving Test (ADT): In a campaign that gamifies good driving behaviours to shift the conversation from enforcement to engagement, a line up of driver types get ready for a road race to see who’s the safest driver. And using mobile phone telematics (phone sensors and GPS), real drivers track their driving scores too, across a range of road safety behaviours such as speeding, cornering, acceleration, braking and phone use.
- Client AAMI
- Ad Agency Leo Australia, Sydney
- Creative Director Ben Pearce
- Copywriter Nick Timms
- Production Company PXP
- Executive Creative Director Tim Woolford, Tommy Cehak
- Chief Creative Officer Andy Fergusson
- Associate Creative Director Adam Frazer
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