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AAMI

Leo Australia, Sydney

[03.25.115]

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The AAMI Driving Test (ADT): In a campaign that gamifies good driving behaviours to shift the conversation from enforcement to engagement, a line up of driver types get ready for a road race to see who’s the safest driver. And using mobile phone telematics (phone sensors and GPS), real drivers track their driving scores too, across a range of road safety behaviours such as speeding, cornering, acceleration, braking and phone use.

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