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Essity

Abbott Mead Vickers (AMV) BBDO, London

[2.22.072]

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ESSITY
Last Lonely Menopause # Telling the truth without sugar-coating or catastrophising, the film shows the painfully relatable but rarely-seen-on-tv potential realities of menopause, from rogue beard hairs and night sweats to hormonal rage, lube-fuelled intimacy, and bladder weakness. The short film is one of the only ads about bladder weakness to actually show urine on screen. It shows the challenges but also the triumphs of this life stage, combatting overwhelmingly negative stereotypes about menopause that feed the fear of ageing.

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