Foundation for Housing
Rosa, Paris
[03.25.023]
More Info
The Move-In follows a family that, after receiving a home through a donor’s legacy, begins to rebuild their lives, reconnecting with each other and their community. The film emphasizes that providing a stable home is not just about shelter but about restoring dignity, safety, and hope. The campaign underscores the transformative power of generosity and encourages viewers to consider the lasting difference they can make through planned giving.
- Client Foundation for Housing
- Ad Agency Rosa, Paris
- Creative Director Gilles Fichteberg, Jean-Francois Sacco
- Art Director Sébastien Mertens
- Copywriter Sébastien Mertens
- Production Company Henry
- Director Vincent René-Lortie
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