“Awkboards”: Unichem, Life Pharmacy and Uber Eats are saving New Zealanders from the most awkward pharmacy purchases with highly indiscreet digital billboards that announce when one of over 600 embarrassing Unichem or Life Pharmacy products has been picked up via Uber Eats. These billboards, powered by real-time purchase data and Lumo’s digital out-of-home network, then pop up along the delivery route for all to see.