McDonald’s
Nord DDB, Oslo
[2.23.049]
More Info
MCDONALD’S
Food Truck Billboard #
In a canny mix of DOOH advertising and street food culture, McDonald’s Sweden has introduced the Food Truck Billboard. To promote their
new fried chicken burger, customers scan the QR code on the billboard and the digital chef “prepares” their order by sending it to the nearest McDonald’s outlet.
- Ad agency Nord DDB, Oslo
- Creative director Petter Dixelius, Joel Ekstrand
- Director Mikael Marcimain
- Copywriter Fabian Luthander
- Art director Josefina Norén
- Client McDonald's
Related Work
[2.23.069]
1/4
[2.23.150]
1/1
[2.23.127]
1/1
[2.23.116]
1/2
[2.23.108]
1/1
[2.23.102]
1/3
[2.23.101]
1/3
[2.23.092]
1/3
[2.23.086]
1/4
[2.23.085]
1/1
