Archive

Shop

OnStar Go

General Motors

[2.17.002]

More Info

First in-car advertising system based on cognitive data supplied by IBM’s
Watson. Personalized brand offerings from fields such as hospitality,
fuel, and shopping are – according to location, passengers, weather,
etc. – displayed on the digital dash.

Eugen Suman: “Very smart marketing from GM. Let’s just hope that
cars which have this system installed also come with a price deduction
for their owners, otherwise who’s going to want it? I can imagine a future
where most of the stuff we use is subsidized by the corporations that sell
them, and the only ads you see are the ones you like most because the
algorithms behind them know you so well. Right now, we’re far from there.”

Related Work

More: General Motors, IBM

Lurzer’s Archive

Log In

©2024 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

OnStar Go

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout

First in-car advertising system based on cognitive data supplied by IBM’s
Watson. Personalized brand offerings from fields such as hospitality,
fuel, and shopping are – according to location, passengers, weather,
etc. – displayed on the digital dash.

Eugen Suman: “Very smart marketing from GM. Let’s just hope that
cars which have this system installed also come with a price deduction
for their owners, otherwise who’s going to want it? I can imagine a future
where most of the stuff we use is subsidized by the corporations that sell
them, and the only ads you see are the ones you like most because the
algorithms behind them know you so well. Right now, we’re far from there.”

You are approaching your free content limit

  • 1
  • 2
  • 3

You have reached your free content limit… Become a member for unlimited access to luerzersarchive.com