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Saturn

Goodby Silverstein & Partners, San Francisco

[4.04.115]

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Saturn “Falling Objects” (00:30)# The beginning of this spot gets us guessing. All we see are various objects arrested in midair, like in an animation, and then, suddenly, they’re falling to the ground. The spot’s end shows us the cause. It’s a young man who’s obviously in a hurry and left all kinds of things on his car roof. The new Saturn is sporty and has lightning-like acceleration.

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Saturn "Falling Objects" (00:30)# The beginning of this spot gets us guessing. All we see are various objects arrested in midair, like in an animation, and then, suddenly, they're falling to the ground. The spot's end shows us the cause. It's a young man who's obviously in a hurry and left all kinds of things on his car roof. The new Saturn is sporty and has lightning-like acceleration.

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