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Issue 2 [2006]

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adidas
Say it loud!, Orlando 
adidas

[2.06.139]

1/1

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Reebok Sports Club, Sao Paulo
McGarryBowen, New York 
Reebok Sports Club, Sao Paulo

[2.06.138]

1/3

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United Way
Energy BBDO, Chicago 
United Way

[2.06.137]

1/3

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Ärzte ohne Grenzen
DraftFCB Partners, Vienna 
Ärzte ohne Grenzen

[2.06.135]

1/3

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Berlitz
Scholz & Friends, Berlin 
Berlitz

[2.06.130]

1/1

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jobsintown.de, Karben
Scholz & Friends, Berlin 
jobsintown.de, Karben

[2.06.128]

1/3

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eBay
BBDO, New York 
eBay

[2.06.123]

1/4

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Kanchan Cookware
Ogilvy & Mather, Mumbai 
Kanchan Cookware

[2.06.094]

1/2

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Apsara Pencil Sharpener
Ogilvy & Mather, Mumbai 
Apsara Pencil Sharpener

[2.06.093]

1/3

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Maria Premium Mayonaise
Borghi/Lowe, São Paulo 
Maria Premium Mayonaise

[2.06.090]

1/2

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Pizza Pie-er, Providence
Connelly Partners, Waltham 
Pizza Pie-er, Providence

[2.06.089]

1/4

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Finn
Leo Burnett Tailor Made, São Paulo 
Finn

[2.06.088]

1/2

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Pfanni
Jung von Matt, Hamburg 
Pfanni

[2.06.086]

1/4

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Restaurant Koyo-Tei
JWT (J. Walter Thompson), Tokyo 
Restaurant Koyo-Tei

[2.06.083]

1/2

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Nintendo DS
Leo Burnett, Milan 
Nintendo DS

[2.06.079]

1/1

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PlayStation Portable
TBWAChiatDay, Los Angeles 
PlayStation Portable

[2.06.078]

1/5

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Colgate
Young & Rubicam (Y&R), Singapore 
Colgate

[2.06.077]

1/2

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Solo Loewe
Revolution, Madrid 
Solo Loewe

[2.06.076]

1/3

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Another recent Honda spot, also rather corporate in its approach. To illustrate Honda’s racing heritage, it features a range of their products – both past and present. Set to Andy Williams’ version of “The Impossible Dream” from the 60s musical “The Man of La Mancha,” it starts off with a Honda test driver stepping from his trailer and lip-synching to the song. We follow him as he drives various Honda vehicles from a monkey bike to a Formula 1 race car and, finally, a speedboat with which he jumps off a waterfall – to re-emerge in a Honda hot air balloon, a metaphor for Honda’s willingness to “jump into the unknown.”

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