
BMW, Muenchen
[3.11.002]
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This website features four documentary shorts from BMW considering the future of mobility and the extent to which the way we live today will influence the future.
Flo Heiss: “When you stop looking at a site for its cool interactive features but get lost in a story instead, you know that something is good, really, really good. This is such a site … thing, what is it actually? Not sure. But that’s my point: it doesn’t matter, because
the content on here is so brilliant. On top of that, the interactive features are incredibly well thought-through and at the same time kept simple enough to not get in the way of the storytelling. A great initiative by BMW to look into the future of mobility. And to quote Faris Jacob: ‘It has Buzz Aldrin in it. He’s completely awesome.’ Couldn’t agree more.”
- Client BMW
- Art Director Lance Parrish, Dominic Ferro, Kirshenbaum & Bond, New York
- Copywriter Will Bright
- Production Company Prologue Pictures, Venice
- Director Kurt Mattila
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BMW, Muenchen
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