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![BMW, Muenchen](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13713_5_f8c797c04d2142e8596db93e2cb1e98a.jpg)
![Why do so many insist on putting it on a pedestal?](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13715_5_76eeded8557574e3e025a0d02d66c666.jpg)
![Life is long stretches of work separated by bursts of rewards.](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13719_5_ce1bb51063f5e13bc676cb1067b8e2a1.jpg)
![BMW, Muenchen](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13713_5_f8c797c04d2142e8596db93e2cb1e98a.jpg)
![Why do so many insist on putting it on a pedestal?](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13715_5_76eeded8557574e3e025a0d02d66c666.jpg)
![Life is long stretches of work separated by bursts of rewards.](https://www.luerzersarchive.com/wp-content/uploads/1997/06/13719_5_ce1bb51063f5e13bc676cb1067b8e2a1.jpg)
BMW, Muenchen
Fallon, Minneapolis
[6.97.005]
More Info
Have we achieved the perfect balance between complete responsibility and utter joy?
- Client BMW
- Ad Agency Fallon, Minneapolis
- Art Director Dean Hanson
- Copywriter Tom Rosen
- Photographer Rodney Smith