Bolthouse Farms: “Indulgent” [00:30]# Unusual means are employed in this campaign aiming to get people to eat fresh vegetables – in this particular case baby carrots. The style adopted by the commercial is reminiscent of that used to advertise chocolate or potato chips, the first featuring a sensuous scene in which an attractive young woman is seen
seductively nibbling on a carrot. In the second, female aliens take a young man prisoner, turning him into baby carrots which they then devour. Super: “Eat them like junkfood.”