Burger King “Manthem” (01:00) #
“I am woman, hear me roar,” sang Helen
Reddy in her 70s feminism-goes-mainstream
hymn. In this spot for Burger
King, the song is given a new lease of
life through slightly changed lyrics. We
see a man escaping from a nouvelle cuisine
restaurant offering tiny helpings of
“chick food,” running down the street in
search of a satisfyingly big Whopper and
“roaring” about his grumbling stomach
and how he’s “ingorgable.” He is soon
joined by similarly disenchanted confrères.