Bye Bye Bicycle
Milk, Gothenburg
[1.21.002]
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No money to promote a new album? The indie band Bye Bye Bicycle found an inexpensive and at the same time effective way to do so: They added information and teasers about their new songs to their old song titles.
Ignacio Zuccherini: “An indie band renamed their previous songs to use them as ads to announce their new album”.
- Ad Agency Milk, Gothenburg
- Art Director Niklas Olovsson, Andreas Bergendahl
- Copywriter Anders Malm, Anders Holmström
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