Oh, those Italians! This commercial for Campari – claim “Red Passion” – opts for the sultry approach, presenting a meeting between two cross-dressing beauties. They spot each other at some grandly stylish party in art deco surroundings and, due to one of them spilling Campari down the other’s dress, their true gender is revealed in the course of a sensuous striptease. Pretentious to the max but all the while quite impressive. The commercial won top honors in the High Alcoholic Content category at the 2005 Epica Awards.