Catch The Referee
Mullenlowe Delta, Quito
[03.24.144]
More Info
ONLINE ONLY
Players challenge them, coaches question them, and fans, well… they like to write not-so-friendly chants for them. For a soccer referee, it’s almost impossible to be the most beloved figure on the field because their decisions always harm someone.
Discover is one of the biggest sponsors of professional soccer in Ecuador and is also the credit card of GenZers, thanks to its clear differentiator in the local market: cashback. As such, the brand saw the opportunity to jump in and help these unpopular characters by creating a new medium.
- Client Diners Club del Ecuador / Discover
- Ad Agency Mullenlowe Delta, Quito
- Creative Director Javier Maldonado, Rodrigo Uribe, Andres Lancheros, Cinthia Barres
- Art Director Pablo Castillo, Victoria Sosa
- Copywriter Andrés Miranda, Carlos Del Moral, Andres Guaya
- Digital Artist Álvaro Jácome
- Production Company Bang Studio
- Post Production Bang Studio
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