
Citroën
BETC, Paris
[4.99.076]
More Info
Citroën Xsara HDI “La Neige” [00:30]#
An initially quite gloomy scenario highlighting the ecological soundness of the new Citroen Xsara HDI and featuring masses of black snow and Claudia Schiffer as a supernatural apparition. She steps into the world of a Tyrolean winter resort – apparently still doing great business despite the rather grubby look this futuristic winter bestows on everything – by driving her Citroen transforms the dark gray scenery back into blinding white.
- Client Citroën
- Ad Agency BETC, Paris
- Art Director Fréderic Temin, Guillaume De La Croix
- Copywriter Guillaume De La Croix, Frederic Termin
- Production Company Premiere Heure, Saint-Cloud
- Director Baillie Walsh
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