There’s a loneliness epidemic out there. We’ve traded in-person hang outs for sharing TikToks back and forth, and it’s just not the same. The Rec Room, an arcade and bar, wanted to bring Canadians back together again IRL and show them how important it is to make room for fun, unstructured play in their days, but to do that we would have to drag them off their comfy couches and snatch them from their routines. So we did exactly that. We created “Claw Game”, a :60 spot where a practical 10′ claw busts into people’s everyday lives and whisks them away. Directed by Academy Award winner Joachim Bach, the spot shows Canadians being carried off into the sky on a whirlwind adventure before finally dropping them at The Rec Room, where they’re reunited for food, drinks, games, and quality time with their friends.

https://youtu.be/nbsUGpdRA5k?feature=shared