idea
the residents of one of the largest cities in Bulgaria – Plovdiv, are known in folklore as some of the cleverest people. given Mall Plovdiv’s platform “in tune with the city”, celebrating black friday meant turning it into “clever friday”. and celebrating black friday under the “clever friday” platform for a third consecutive year meant finding a new clever side of shopping during sales – turning every purchase into “two for the price of one”. because every item has the potential to serve more than one purpose. if you’re clever enough.

back translation

купуваш одеяло, подаряваш тайно скривалище
buy a blanket, gift a secret hideaway

купуваш лаптоп, подаряваш топло легълце
buy a laptop, gift a warm bed

купуваш очила, подаряваш диадема
buy sunglasses, gift a hairband