COURAGEOUS CONVERSATION GLOBAL FOUNDATION
Driving While Black #
In a dark satire of “driving while black” racial profiling, Goodby, Silverstein & Partners teamed up with Critical Mass to create a campaign which addresses the dangers that driving as an African American can bring. Made for the Courageous Conversation Global Foundation, the launch video for the fictional car exhibits a variety of features to assist black drivers in preventing profiling (many of the designs are based on the details of real occurrences). the agency’s support of small businesses and entrepreneurial spirit.