Cross Border Vending Machine
[03.24.259]
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On July 4, the iconic Coffee Crisp—a Canadian chocolate bar—was available in the US for just one special day, but there was a quirky twist: it could only be gifted by a Canadian.
A one-of-a-kind vending machine was placed at the Canada–US border crossing at Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp.
The stunt celebrated the spirit of friendship and cooperation between the two countries, showcasing Canadian generosity and good-natured fun.
- Client Nestle
- Creative Director Alexandre Jutras
- Art Director Philippe Leblanc
- Copywriter Andrew Lord, Steven Morie
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