Dexia “Braille” (01:05) #
Young ideas are what the world
needs, and it’s even better if they turn
the teen featured in this spot into a rich
man. There’s no disputing the uniqueness
of his business idea, in which he
himself is the miracle. Written on his
forehead in Braille are the answers to
the big questions being asked in his
community. This prompts the local people
to dig a little deeper into their
pockets. All he now needs is the right
bank – one such as Dexia, which understands
young people’s needs.