Farnham Ale & Lager
Lg2, Quebec
[2.17.028]
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Farnham Ale & Lager “Bitter Sounds”
The people behind Farnham Ale & Lager have come up with something very special to extract even more bitterness from their hops: they subject the plants to dissonant noises – jackhammers, sirens, babies crying, out-of-tune violins … – to get them in a suitably bitter mood.
- Client Farnham Ale & Lager
- Ad Agency Lg2, Quebec
- Creative Director Luc Du Sault
- Art Director Vincent Bernard
- Copywriter Chris Hirsch, Nicolas Boisvert
- Production Company Nova Film, Quebec City
- Director David Poulin