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![Frankfurter Allgemeine Zeitung](https://www.luerzersarchive.com/wp-content/uploads/2014/04/1200917_5_1743caf0d0ba015ae90222bbebaea35d.jpg)
![Strapline: There is always a clever mind behind it.
Ad for the German daily newspaper “Frankfurter Allgemeine”.
The flags are those of top-ranking German Bundesliga club
Borussia Dortmund, coached by Jürgen Klopp.](https://www.luerzersarchive.com/wp-content/uploads/2014/04/1200918_5_a217a8900a5b3341acb3ad29b831dc6c.jpg)
![Frankfurter Allgemeine Zeitung](https://www.luerzersarchive.com/wp-content/uploads/2014/04/1200917_5_1743caf0d0ba015ae90222bbebaea35d.jpg)
![Strapline: There is always a clever mind behind it.
Ad for the German daily newspaper “Frankfurter Allgemeine”.
The flags are those of top-ranking German Bundesliga club
Borussia Dortmund, coached by Jürgen Klopp.](https://www.luerzersarchive.com/wp-content/uploads/2014/04/1200918_5_a217a8900a5b3341acb3ad29b831dc6c.jpg)
Frankfurter Allgemeine Zeitung
Scholz & Friends, Berlin
[4.14.078]
More Info
Lisa Simpson, daughter. Strapline: There is always a clever mind behind it. Ad for the German daily “Frankfurter Allgemeine” continuing the publication’s long-running “clever head behind the paper” motif.
- Client Frankfurter Allgemeine Zeitung
- Ad Agency Scholz & Friends, Berlin
- Creative Director Martin Pross, Philipp Weber
- Art Director Matthias Spaetgens
- Copywriter Felix John, Momme Clausen