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General Mills Inc., Minneapolis

Publicis Modem, New York

[5.09.113]

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Fruit Gushers: “Danse Goosh” [02:40]# Done in the style of a German kids’ TV show from the 70s (or what the Americans imagine that to have been like), and to the accompaniment of awful “German”-language inserts, this spot advertises “Fruit Gushers” fruit candies. The presenter asks the children why they enjoy eating these candies so much and how they feel when doing so. A group of dancers in embarrassingly naff gym outfits subsequently tries to render the kids’ responses in expressive dance.

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Fruit Gushers: "Danse Goosh" [02:40]# Done in the style of a German kids’ TV show from the 70s (or what the Americans imagine that to have been like), and to the accompaniment of awful “German”-language inserts, this spot advertises “Fruit Gushers” fruit candies. The presenter asks the children why they enjoy eating these candies so much and how they feel when doing so. A group of dancers in embarrassingly naff gym outfits subsequently tries to render the kids’ responses in expressive dance.

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