Abbott Mead Vickers (AMV) BBDO, London


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HP “Reinvent Giving”
A sensitive young musician is very protective of his younger brother, doing all that he can to serve him up with a really big surprise. Since the latter is deaf, able only to “watch” the music at his brother’s gigs, the brother develops, with the help of HP technology, a sophisticated system enabling music to be transformed into vibrations and colors, whereupon the younger guy follows in his big brother’s footsteps and passionately begins to play himself – and no longer just air guitar.

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