Ikea “Lets Dance”
A man goes to visit his aging mother at the care home where she now lives, handing her a gift of a record with her favorite piece of music. As the needle goes down on the disc, and under the inquisitive eye of others from the home, he
invites his mother to join him in a little dance the way – as we can see from a photo of the two (in an Ikea frame, naturellement) – they used to when he was just a boy. A further spot from Ikea’s “What is life” campaign.