Ikea
Rethink, Toronto
[3.22.083]
More Info
IKEA
Bring Home To Life # Rethink and director Gary Freedman team up
to prove the adage that a house is not always a home. Scored by a tentative cover of Elton John’s “Your Song”, a father gradually stocks his new
flat in preparation of his family arriving. Although their new home may seem empty and lifeless, the father’s imagination fills the room with future memories of family and friends and the IKEA products bought help to bring home to life.
- Client Ikea
- Ad Agency Rethink, Toronto
- Creative Director Aaron Starkman, Michelle Spivak, Mike Dubrick
- Art Director Max Bingham
- Copywriter Brendan Scullion
- Production Company OPC Production
- Director Gary Freedman
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