IKEA
Rethink, Toronto
[01.25.045]
More Info
This campaign is part of the online selection for issue 229.
“U Up?”: IKEA texted customers between 10pm and 5am on a Friday night, asking “u up?”. Sleepy scrollers who engaged in late night chat were rewarded with a free new mattress, in case the source of their sleeplessness was bed-based.
- Client IKEA
- Ad Agency Rethink, Toronto
- Creative Director Karine Doucet, Mike Dubrick, Aaron Starkman, Robbie Percy, Caroline Friesen
- Art Director Rachel LeBlanc, Ryan Cookish
- Copywriter Julie Day-Lebel
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