Jaguar “Mechanical Rabbit” (00:30)# Jaguar’s back. And with a grand entry, too. The new campaign presents the English marque in a youthful and trendy way. “Born to hunt” seems to be the spot’s underlying message. The Jaguar pursues a mechanical rabbit at a high velocity. Which only serves to make the viewer wish that he, too, could hop into a car and burn some rubber. Cool music and fast edits round the whole thing off and lend the spot an edgy but cool touch.