Panasonic renders electrical energy visible, using energy created by hamster power, pompom power, tangy power, workout power, etc. to recharge multiple analog batteries – whose decidedly active status is highlighted by the reassuring wink of their flashing green light. A campaign designed to educate people about the nature and importance of electricity.

Karpat Polat: “Panasonic in appreciative mood to celebrate the tenth anniversary of the eneloop battery. To commemorate this occasion, it has launched a project called ‘Life is electric.’ The main point of the project is that we cannot see electricity and therefore often take it for granted. What if we could ‘see’ electricity? Quite a strong content showing us the importance of electricity in our lives.”