
Lotto24
HEIMAT, Hamburg
[3.18.110]
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Lotto “Donuts”
Lotto ads sometimes like to take an offbeat approach, and this latest series excels at the game of weirdness. Among the motifs featured are a woman putting her finger through a donut ring while cackling inanely together with a man in front of an ugly yellow wall. The message: There are better things to do with your fingers – like tapping in numbers that could make you a millionaire, for instance. Pay-off: Play yourself lucky.
- Client Lotto24
- Ad Agency HEIMAT, Hamburg
- Creative Director Mathias Stiller
- Art Director Petra Schotten
- Production Company Cobblestone, Hamburg
- Director Greg Bray
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