Mentos Pure Fresh
McCann, Mumbai
[5.06.022]
More Info
Perfetti van Melle “Happydent White”
(01:25) #
Before there was electric light in India,
there was Perfetti van Melle teeth-whitening
gum – or so this beautifully made
commercial, which looks like it cost a
fortune to produce, would have us
believe. A maharaja’s luxurious nights
are lit by nothing but a legion of helpers’
dazzling smiles.
- Client Mentos Pure Fresh
- Ad Agency McCann, Mumbai
- Art Director Prasoon Joshi
- Copywriter Prasoon Joshi
- Production Company Equinox Films, Mumbai
- Director Ram Madhvani
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