
Metropolitan Police
MCBD, London
[6.08.144]
More Info
Metropolitan Police: “Follow” [01:30]# A London police initiative to combat the carrying of knives. Before leaving home, a teenager slips a knife into his pocket. While still on the stairs, he is already being followed by a girl. Outside, he runs into further people giving him accusatory looks. Soon, he is being followed by a long line of mourners. Payoff: “Carry a knife and the consequences will follow.”
- Client Metropolitan Police
- Ad Agency MCBD, London
- Art Director Lee Smith
- Copywriter Nick Bird
- Production Company Launch Creative Marketing, Chicago
- Director James Griffiths
More: MCBD London
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