Mey
Jung von Matt, Hamburg
[5.21.158]
More Info
Everyone’s clamoring for lifelong ties. Mey already has them. “Bund fürs Leben” is flowery German term for “marriage”, the word “Bund” can also refer to the waistband of (under)pants. In summer 2001, same-sex marriages were legalized in Germany.
A spread featuring a selection of print ads that were all originally showcased in Lürzer’s Archive 20 years ago in 2001.
- Client Mey
- Ad Agency Jung von Matt, Hamburg
- Art Director Vera Hoescheler, Benjamin Hartwig
- Copywriter Christina Coates, Andy Dankelmann
- Photographer Studio Düttmann
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