Ministry of Education of The People
Dentsu, Tokyo
[5.17.027]
More Info
Dentsu-China Advertising Educational Project.
Campaign for a project that Japan and China have
been collaborating on since 1996, for the purpose
of educating those working in advertising and human
resource development. The motif is a method of
wooden construction named “Tsugite Shiguchi”
(jointing and coupling), which has evolved through
technology exchange between Japan and China.
- Client Ministry of Education of The People
- Ad Agency Dentsu, Tokyo
- Creative Director Yoshihiro Yagi
- Art Director Miharu Matsunaga
- Copywriter Haruko Tsutsui, Teru Tsujinaka
More: Dentsu Tokyo
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