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Engine, London

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Moneysupermarket.com “Bears”#
How would you showcase a disorganized, chaotic financial situation? For Moneysupermarket.com, the best metaphor is a run through a forest alongside a group of wild bears. That is what we see in the opening of its new commercial. We are then taken into an environment created by combining several live action plates with digital matte paintings, and additional assets that include a flutter of CG butterflies. No financial chaos with their services, it seems.

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