‘Nature Shapes Britannia’ is an OOH series that stands-out for a simple reason: these otherwise unloved billboards prioritise nature, and build around it, taking the shape of trees, establishing both metaphorically and visually, how one of India’s biggest organisations adapts to nature and not the other way around. Each billboard comes accompanied with a message furthering Britannia’s progress in sustainability across various facets: from plastic neutrality, to waste management and harnessing a circular economy; to water stewardship and energy management.