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Neo Sports

Ogilvy & Mather, Mumbai

[4.08.022]

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Neo Sports: “Gas” [01:40]# In this spot, we are the guests of an extended Indian family. The mother leaves the kitchen for a moment, with the gas cooker still on. The children are playing with a gas pistol while the grandmother is about to light a candle with matches; the wheelchair-bound grandfather senses the danger, yet his disablement prevents him from intervening. The inevitable seems to happen. “Get used to tension” is the tagline for this commercial advertising sport channel Neo Sports, which is here promoting its coverage of the cricket test match between India and Pakistan.

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Neo Sports: "Gas" [01:40]# In this spot, we are the guests of an extended Indian family. The mother leaves the kitchen for a moment, with the gas cooker still on. The children are playing with a gas pistol while the grandmother is about to light a candle with matches; the wheelchair-bound grandfather senses the danger, yet his disablement prevents him from intervening. The inevitable seems to happen. “Get used to tension” is the tagline for this commercial advertising sport channel Neo Sports, which is here promoting its coverage of the cricket test match between India and Pakistan.

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