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Nestle

Ponce, Buenos Aires

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Nesfrappé: “Army” [00:40]# In another life at 6°C – the army is devoid of weapons. During morning inspection, the soldiers stand to attention, stiffly lined up in formation. The no-nonsense commander stops in front of one of the men. He subsequently downs a bottle of Nesfrappé (iced coffee) and, in no time at all, comes up not with a rifle but a ghettoblaster. Armed with cassette recorders and Nesfrappé, the soldiers start their drill. Pay-off: “Drink at 6 degrees. If we all cool down a little, life is better.”

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Nesfrappé: "Army" [00:40]# In another life at 6°C – the army is devoid of weapons. During morning inspection, the soldiers stand to attention, stiffly lined up in formation. The no-nonsense commander stops in front of one of the men. He subsequently downs a bottle of Nesfrappé (iced coffee) and, in no time at all, comes up not with a rifle but a ghettoblaster. Armed with cassette recorders and Nesfrappé, the soldiers start their drill. Pay-off: “Drink at 6 degrees. If we all cool down a little, life is better.”

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