Nestle
Ponce, Buenos Aires
[5.08.013]
More Info
Nesfrappé: “Army” [00:40]# In another life at 6°C – the army is devoid of weapons. During morning inspection, the soldiers stand to attention, stiffly lined up in formation. The no-nonsense commander stops in front of one of the men. He subsequently downs a bottle of Nesfrappé (iced coffee) and, in no time at all, comes up not with a rifle but a ghettoblaster. Armed with cassette recorders and Nesfrappé, the soldiers start their drill. Pay-off: “Drink at 6 degrees. If we all cool down a little, life is better.”
- Client Nestle
- Ad Agency Ponce, Buenos Aires
- Art Director Gabriel Huici
- Copywriter Juan Pablo Lufrano
- Production Company Landia Republica
- Director Andy Fogwill, Agustin Alberdi