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Images
![New Balance](https://www.luerzersarchive.com/wp-content/uploads/2015/12/1293642_5_9989584503497991c4bcbfa2c4c678d8.jpg)
![Available at New Balance stores in Canada, Canada.
Campaign for New Balance 574 Woods Pack, a limited edition collection available only in Canada. To celebrate, the company gave a pair to the entire population of Canada. Yet there was a catch: the population in question was that of Canada, Kansas, USA.](https://www.luerzersarchive.com/wp-content/uploads/2015/12/1293643_5_9316bece68a56e234f1c110822e91301.jpg)
![Available at New Balance stores in Canada, Canada.
Campaign for New Balance 574 Woods Pack, a limited edition collection available only in Canada. To celebrate, the company gave a pair to the entire population of Canada. Yet there was a catch: the population in question was that of Canada, Kansas, USA.](https://www.luerzersarchive.com/wp-content/uploads/2015/12/1293644_5_b8a703a2a1caff7130ef8dab3ffda5d3.jpg)
![Available at New Balance stores in Canada, Canada.
Campaign for New Balance 574 Woods Pack, a limited edition collection available only in Canada. To celebrate, the company gave a pair to the entire population of Canada. Yet there was a catch: the population in question was that of Canada, Kansas, USA.](https://www.luerzersarchive.com/wp-content/uploads/2015/12/1293645_5_f7e9817cbee5365b37ef1a4c9fd33f51.jpg)
![New Balance](https://www.luerzersarchive.com/wp-content/uploads/2015/12/1293642_5_9989584503497991c4bcbfa2c4c678d8.jpg)
![Available at New Balance stores in Canada, Canada.
Campaign for New Balance 574 Woods Pack, a limited edition collection available only in Canada. To celebrate, the company gave a pair to the entire population of Canada. Yet there was a catch: the population in question was that of Canada, Kansas, USA.](https://www.luerzersarchive.com/wp-content/uploads/2015/12/1293643_5_9316bece68a56e234f1c110822e91301.jpg)
![Available at New Balance stores in Canada, Canada.
Campaign for New Balance 574 Woods Pack, a limited edition collection available only in Canada. To celebrate, the company gave a pair to the entire population of Canada. Yet there was a catch: the population in question was that of Canada, Kansas, USA.](https://www.luerzersarchive.com/wp-content/uploads/2015/12/1293644_5_b8a703a2a1caff7130ef8dab3ffda5d3.jpg)
![Available at New Balance stores in Canada, Canada.
Campaign for New Balance 574 Woods Pack, a limited edition collection available only in Canada. To celebrate, the company gave a pair to the entire population of Canada. Yet there was a catch: the population in question was that of Canada, Kansas, USA.](https://www.luerzersarchive.com/wp-content/uploads/2015/12/1293645_5_f7e9817cbee5365b37ef1a4c9fd33f51.jpg)
New Balance
Havas Worldwide,Toronto
[6.15.096]
More Info
Available at New Balance stores in Canada, Canada.
Campaign for New Balance 574 Woods Pack, a limited edition collection available only in Canada. To celebrate, the company gave a pair to the entire population of Canada. Yet there was a catch: the population in question was that of Canada, Kansas, USA.
- Client New Balance
- Ad Agency Havas Worldwide,Toronto
- Creative Director Brian Allen, Helen Pak, Cory Eisentraut
- Art Director Natee Likitsuwankool
- Copywriter Deric Moore
- Photographer Greame Mathieson
- Typographer Natee Likitsuwankool
- Digital Artist Natee Likitsuwankool