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Wieden + Kennedy, Portland

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Nike “The Switch”
A spot in which Nike presents us with an entertaining little soccer fairy tale. After putting in a cross, Cristiano Ronaldo collides with a ball boy, whereupon each of them suddenly “switches” to assume the other’s identity. While the ball boy is now able to display previously unimagined talents, the “false” Ronaldo has to train even harder to maintain his fitness. Until, that is, a second on-pitch collision reshuffles the pack once again.

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