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Orange Communications SA

Saatchi & Saatchi, Geneva

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Orange Me: “Matteo the Online Romancer” [00:47]# Matteo, a scrawny unassuming character, finds it hard to get on with women in real life. Online, however, he is a kind of Casanova
– with hordes of women running after him and a string of broken hearts in his wake. Yet Orange is now offering the new Orange Me contract with which users can decide how much they want to talk, text, or surf – and the options in Matteo’s case are obvious: he’d like to surf as much as possible and make few, if any, calls. Super: “Orange Me. Create a subscription that’s unique to you.”

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Orange Me: "Matteo the Online Romancer" [00:47]# Matteo, a scrawny unassuming character, finds it hard to get on with women in real life. Online, however, he is a kind of Casanova – with hordes of women running after him and a string of broken hearts in his wake. Yet Orange is now offering the new Orange Me contract with which users can decide how much they want to talk, text, or surf – and the options in Matteo’s case are obvious: he’d like to surf as much as possible and make few, if any, calls. Super: “Orange Me. Create a subscription that’s unique to you.”

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