Paella Emoji
[5.16.002]
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People in Spain, together with Spanish paella rice brand Arroz La Fallera, campaigned to create a special paella emoji that has since been officially validated.
Christian Daul: “This needs a bit of explanation. The Spanish and one of their rice brands, Arroz La Fallera, are so proud of their national dish that they created an initiative for their own perfect paella emoji – with the amazing result that they created over 120 million impressions on Twitter and have now finally made it! Perfect David vs. Goliath example.”
- Client Arroz La Fallera
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