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JWT (J. Walter Thompson), Sao Paulo

[4.16.056]

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Don Quixote in one shot.
Outdoor campaign for Pilão Extra Forte, an extra strong Brazilian coffee.
Made out of pages from the books mentioned, the billboards were placed in university car parks and near libraries for 10 days during midterm exams.
Headlines were written in ink obtained from coffee powder, making the billboards also smell like coffee.

More: JWT (J. Walter Thompson) Sao Paulo

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