Two hilariously surreal animated spots
for the PlayStation Portable. In the first
one, a rat in its home is standing between
two bass-thumping pieces of
cheese. Another rat asks: “What are you
doing?” Reply: “What do you think I’m
doing? I’m listening to cheese.” His friend
then tells him that there are all kinds of
different cheese you can also listen to
outside. Cut to drawing of PlayStation
console: “It’s like cheese you can listen
to outside.” The second spot features
two squirrels, one in its hole, the other at
the bottom of the tree. It beckons his
friend to come play outside with some
nuts. “It’s a portable nut.” Pay-off: “PSP.
It’s a nut you can play with outside.”